A Message from the CEO
By Ezra, Founder & CEO of Broadsignal
The name “Broadsignal” draws inspiration from the historic intersection of Wall Street and Broad Street — home to the New York Stock Exchange and long regarded as the epicenter of global commerce and capital markets. It reflects our belief that meaningful signals emerge from the very core of the financial world.
When I started building Broadsignal, I had one conviction: the gap between what institutional traders can access and what everyone else sees is still far too wide.
One of my life‑long friends spent over a decade trading at a multi‑strategy hedge fund. They sat in front of Bloomberg terminals, watched order‑book imbalances in real time, and had teams of quants who could model correlations before the market even opened. That edge is real. And for years, it has been locked behind expensive platforms, closed networks, and institutional relationships that take years to build.
But the market has shifted.
The rise of ETFs changed everything. Today, ETFs represent over $10 trillion in assets globally. They’ve become the primary vehicle for everything from passive indexing to hyper‑specific thematic exposure. Yet the tools available to the average ETF investor haven’t kept pace. You can buy a semiconductor ETF in seconds on your phone — but you can’t see the flow data that tells you if institutions are rotating out of it. You can build a portfolio of ten ETFs — but you can’t instantly check how much overlap you have, or how your factor exposures have drifted.
That’s why I founded Broadsignal — not to replace your brokerage, but to complement it.
Broadsignal is a signal intelligence platform built first and foremost for ETF traders. We aggregate, clean, and analyze real‑time market signals — options flow, order‑book imbalances, news sentiment, on‑chain data, and more — and deliver them in a single, actionable dashboard. We don’t charge commissions. We don’t hold your assets. We don’t sell your data. We just give you the intelligence that, until recently, required a Bloomberg terminal and a dedicated quant team.
Our thesis is simple: in an age of AI, the edge shouldn’t belong to the few. It should belong to those who are prepared to use it.
We named our AI core “Ether” — a nod to the invisible medium that carries signals through the noise. Ether processes over 2.3 million data points daily, combining technical indicators, macro data, fund flows, and sentiment analysis. It doesn’t predict the future. But it surfaces the signals that matter, earlier than most traders see them.
Right now, we’re a small team operating in private beta. We launched quietly in early 2026 with a handful of enterprise traders who believed in what we were building. The feedback has been humbling — and relentless. We’ve shipped features at a pace that surprises even me. Correlations. Factor analysis. Backtesting. Strategy builder. Real‑time alerts. And we’re just getting started.
This year, we plan to open Broadsignal to a wider audience. If you’re reading this, you’re likely among the first to know. We’re not planning a splashy launch or a massive ad campaign. We’re building the product our users ask for, and we’re letting them decide if it’s worth sharing.
I believe that the next decade of finance will be defined by data accessibility — open data. The winners won’t be those with the most capital — they’ll be those with the fastest, clearest signals. Broadsignal exists to make sure you have that edge.
If any of this resonates, I’d love to hear from you. Reach out directly. Tell us what frustrates you about the tools you currently use. Tell us what you wish you had. We’re listening — and we’re building fast.
Welcome to the future of ETF intelligence.
— Ezra
Founder & CEO, Broadsignal
ceo@broadsignal.io